The fashion dynasty is expanding, too: Ottavio and Rosita's granddaughter, Margherita, has promoted Missoni perfume and starred in advertising campaigns.
NPR: Patriarch Of Fashion Brand Missoni Dies In Italy
Ottavio and Rosita turned over the business to their children in 1997.
Known to friends by his nickname "Tai, " Ottavio Missoni founded the company in 1953, along with his wife, Rosita Jelmini, who survives him.
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