While the best form of marketing for institutions is to be good at what they do, they also need to be clear about how they are different from others.

对于这些院校而言，虽说最好的营销方式是发挥自己的长处，但他们也必须清楚自己与众不同的地方。

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Others say that cloud computing is marketing hype that puts a new face on old technology, such as utility computing, virtualization, or grid computing.

还有一些人说，云计算是一种市场宣传，只不过是老技术(如效用计算、虚拟化或网格计算)换了张新面孔。

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Many of these components are specified by the business-side (typically marketing) organization, and others are filled in or expanded by the technical-side organization.

这些组成部分中有许多是由商业方(通常是市场营销)组织指定的，而其它部分由技术方组织填写或扩充。

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Some startups have brilliant engineering, like Instagram, others brilliant marketing, like Pinterest, but the common denominator is rapid growth.

FORBES: Mark Zuckerberg And The 102,400 Percent

Others in the marketing business may be coming to the same conclusion.

BBC: Twitter secures advertising deal with SMG

Now, GM has replaced those two boards with a single executive committee consisting of Henderson and eight others, including Marketing Vice Chairman Robert A. Lutz and Product Development Vice Chairman Thomas Stephens.

FORBES: Back To Business At GM