But, with Apple offering its own solution and Google breaking Maps free from the OS-update chains, it's facing a more difficult landscape in which to make its mark.
Case in point is Windows Phone, as Microsoft has just announced that it's adopted traffic information from Nokia into the Maps app of its mobile OS. In addition to providing Windows Phone users in the US with more detailed overviews of traffic flows and congestion, the functionality will soon become available for many cities across the globe.