Explore the impact of social capital in the process of opportunity discovery, analyze the impact of social capital on originality forming to information collection to opportunity discovery.

探究了社会资本在创业机会发现过程中所起的作用，分析了社会资本对创意形成到信息搜集直至创业机会发现的过程中的影响机制。

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Submission of works: Submit creative works by mail, and note "Originality from Consumer" on the title of the mail and write down contact information so as to notify after winning awards.

作品提交： 以邮件形式提交创意作品，邮件标题注明“消费者创意”，并注明具体联系方式，以便获奖通知。

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The key to originality is a good command of the theme of advertisement, which is based on the study of the objectives of advertisement, the attribute of information and the psyche of the consumers.

而创意的关键是对广告主题的把握，它完全建立在对广告目标、信息个性及消费心理这三者的分析、研究之上。

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