The more creative it is, the more it will deepen the topic and originality of poster, which makes it more convincing.

表现手段越具有创造性，就越能进一步深化招贴的主题与创意，使招贴更具说服力。

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Then it discusses general criteria for choosing a subject, such as originality, human interest, sentiment, informative content, universality of problems and visual potential of the topic.

以及选择拍摄对象时应考虑的一些普遍标准如新鲜性、接近性、人情味、信息量、问题的普遍性和对象的可拍性。

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