-
Researchers at HopeLab, a nonprofit organization searching for products that positively impact health behavior, were emboldened by the success of their original 2006 title, "Re-Mission, " and were looking for a better way to help patients.
CNN: Video game aims to help young cancer patients
-
From the inside out, the voice, the texture, the look and the behavior, the most powerful brands never veer away from the original intent of the ideas on which they are based.
FORBES: P&G, Bud, and Jeep Know the Three Things That Give a Brand -- and a Super Bowl Ad - the Edge
-
The original purpose of anti-money-laundering laws was to reduce the incentive for illegal behavior by making it more difficult for crooks to enjoy their ill-gotten gains.
FORBES: The $7 Billion Laundry Bill