Silei stopped short of saying Ducati made it specifically to target American buyers, but he said it belongs to a group of new variants designed to be more conducive to the American mindset (oriented toward recreation and long-distance cruising rather than toward the more European uses of transport and sport).

FORBES: Ducati Reports Record Year In North America

Those are the same tools used by fitness-oriented digital pedometers to track the number of steps a user has taken, their speed, the distance they've climbed and other location-based data.

CNN: The growing push to track your location indoors