...：企业必须符合一定的基本条件才能成为在市场上可生存的竞争者。客户需求可能基于价格、质量、交付等，这些统称为订单资格要素。 订单赢得要素（order winners ）：说服顾客选择公司的产品和服务的这些竞争性特征，或这些特征的组合，称之为订单赢得要素。 3.
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Order Winners and Orders Qualifiers 订单赢得要素与订单资格要素
Order winners:order winners are factors that directly and significantly help products to win orders in the marketplace.
获取订单优势因素是指直接而有效地帮助产品在市场上获取订单的因素。
The winners were announced in reverse order, making everyone both nervous and exciting.
获胜者是按倒序宣布的，这让每个人都又紧张又激动。
They saw themselves as winners of the evolutionary race, taking their rightful place at the pinnacle of the social order.
他们可以预期自己在这场进化的比赛中成为胜利者，最终站立在社会的顶端。
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