Earlier this month, Dairy Queen International opened its first combined DQ Orange Julius store in Belvidere, Ill.
FORBES: At Last, a Great Co-Branded Store: Dairy Queen + Orange Julius
For some reason, little was done to promote Orange Julius or integrate it into existing DQ stores until recently.
Some 800 DQ restaurants got Orange Julius fountains in them early this year, with more restaurants adding it in time for the peak summer season.
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