You as a customer can use SQL and standard tools with Oracle applications, and the environment is secure (you can query, integrate, and backup the cloud at the database level, not the application level).
The rapid and disruptive shift in the industry toward those business-driven themes have led Ellison to assert a bold claim: new competitive dynamics in the database sector will raise the stakes for Teradata and other relatively lower-profile players that have generally stayed under the radar of Oracle, IBM, and even Microsoft SQL Server.