Books written by authors who you're already familiar with. Perhaps you've read their other books, or their blogs.

由你已经熟悉的作者写的书。也许你已经读过他们其他的作品，或者他们的博客。

youdao

The hope in viral marketing is to create something that is so much fun that it will propagate by itself, as people e-mail it to each other or put the web link on their blogs.

他们希望通过病毒式营销方式能够创造一些很有趣的东西而引发短片的自我传播，就像人们通过邮件互相转发或者把相关网页的链接放在自己的博客上。

youdao

Write them letters or email, give them a call, leave comments on their blogs, whatever it takes to make yourself known and to show what you're capable of.

向他们写信件或者电子邮件，给他们一个电话，在他们的博客上留言，不管做什么，让你被他们所熟悉，并且展示出你在行的一面。

youdao

Now newspapers are either going out of business or creating their own blogs.

FORBES: Jeremy Rifkin's Third Industrial Revolution

Some blogs or their authors have become so popular that they have turned to traditional print to collect their thoughts or explore their interest at greater length.

BBC: NEWS | Technology | Blogging book competition hots up

In Iran many journalists, commentators and young people have set up web-based journals or blogs that document their daily lives and thoughts.

BBC: Bloggers unite to fight