or grp
或grp
以上为机器翻译结果，长、整句建议使用 人工翻译 。
Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement.
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Robust methodology: Active GRP is calculated by a statistical model that combines aggregated panel data and anonymous user data (either inferred or user-provided), and will work in conjunction with Active View to measure viewed impressions.
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