b. Push hard for share. This is true on existing clients, where you can earn a greater share of their current spend by winning assignments, expanding the services we provide for them, or creating new opportunities. You can create cost efficiencies (and, I'd like to believe, quality improvements) for them by doing more of their work, and revenue and profit growth for us. Look for opportunities to do this and make sure it isn't done to you. Put plans together account by account, and review progress against them monthly.

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