Here the consultant may simply offer its clients the option of paying for services or recapturing commissions through the brokerage affiliate or may actually advise its clients to use its brokerage affiliate.
This process, sometimes called naked sponsored access, involves a brokerageor trading system allowing their customers to use their pipes to trade in the markets.
Some funds, especially those with their own trading operations orbrokerage policies, find it offensive when managers attempt to persuade them to abandon the brokerage policies or programs they have established and allow the manager to use an affiliated broker instead.