Mr Roth says: "Look at the Optimor study."

罗思表示：“看看Optimor的研究报告。”

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“Brand is becoming more and more important,” says Joanna Seddon, chief executive of Millward Brown Optimor.

“品牌正变得越来越重要，”Millward Brown Optimor首席执行官乔安娜•塞登(Joanna Seddon)表示。

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But Millward Brown Optimor has also been measuring the effects of brand on stock market performance - an area where little research has been done.

不过，Millward Brown Optimor也一直在评估品牌对股市表现的影响——人们目前对这个领域的研究很少。

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