Syracuse University has Sandbox, where over 30 companies optimize the schools resources year round and are walked through the basics of incorporation through to product development and pricing.

FORBES: University Summer Startup Accelerators Come To A Close

The SEO benefit of this again is that there is no need to expend more resources to optimize a separate mobile website.

FORBES: How to Dial Up Mobile SEO

What this means is that the organic search strategy becomes device agnostic, eliminating the need to invest in a separate set of resources to optimize mobile websites.

FORBES: How to Dial Up Mobile SEO