In this case, to optimize for the best of the whole community and the whole user base and over the long term and that's important too, your long over short term.

在这个前提下,去寻求整个社会,以及所有用户的长远利益的最大化,这十分重要，我们寻求长期利益，而非眼前利益。

斯坦福公开课 - 扎克伯格谈Facebook创业过程课程节选

This type of model learns and adjusts dynamically over time to optimize visitor experiences with content that yields the highest conversion rate.

FORBES: Why Digital Marketers Need to Get More Personal

Syracuse University has Sandbox, where over 30 companies optimize the schools resources year round and are walked through the basics of incorporation through to product development and pricing.

FORBES: University Summer Startup Accelerators Come To A Close

And if you add complexity to the system prematurely just to optimize something, you may not be able to keep the system running optimally over time.

FORBES: There's An Elegance and Utility In Simple Code