So actually thinking about how humans interact with machines and how you can optimize your so called user interface or GUI interface is also one of the themes in this particular field.
Of course, this process never really ends: Continually focus on how best to optimize your personal brand, keep making those connections and always ensure that what people hear about you is authentic and on message.
Typically, they involve both actions in the United States as well as actions in the other countries if we're going to optimize the kind of growth and prosperity and broad-based opportunity that both President Santos and President Rousseff have spoken about.