Another area of truly horrendous waste in the Internet marketing arena is the failure to capture opt-ins.

在线营销中的另一个存在巨大浪费的地方是没有把那些潜在的消费者变成真正的客户。

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After getting them to register for your community or opt-in to your newsletter, you can initiate push marketing at specific segments of your captured audience.

在让他们注册你的社区或者定制你的即时简讯之后，根据特定群体你可以推动其市场。

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Among the success metrics identified are segmentation, personalization, list hygiene, and opt-in strategies, all best-in-class practices businesses must master to meet marketing goals.

研究确立的一些成功标准有细分、个性化、列表清洁(list hygiene)以及许可营销(opt - in)策略，企业必须掌握以上所有最佳实践以实现营销的目标。

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Previously, Scott was the co-founder of NetCreations, and has been widely considered the father of opt-in email marketing paving the way for laws banning unsolicited commercial email.

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Microsoft's move angered the digital marketing industry, which would prefer to see DNT left as an opt-in for users rather than an opt-out.

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