"Everything we do is driven by seeing opportunity rather than being worried about defending," he says.

我们所做的每一件事的原因是我们看到了机会，而不是出于防御的担心。

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If you have the opportunity to drive through the gentle, rolling hills amidst lush farmlands, perhaps you will see a horse and buggy driven by a family dressed mostly in black.

如果你有机会开车穿过那些绿油油农田中静谧、逶迤的山丘，也许你会看见驾着四轮马车大部分都穿着黑衣的一家人。

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He recommended that companies separate their long-term resource plans (their budgets) from a separate “non-annual, opportunity-driven process for strategy work”.

他建议企业将其长期资源计划（预算）同“战略工作中非年度的、由机会驱动的进程”区别开来。

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As marketers and businesspeople, we face a huge opportunity driven by a fast-growing need.

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