Operational CRM processes customer data for a variety of purposes

运营式CRM处理客户数据的目的有很多

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Operational CRM provides support to "front office" business processes, e.g. to sales, marketing and service staff.

运营式CRM为前台业务提供支持，如销售、市场和服务人员。

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General Operational CRM only pays attention to combining resources inside enterprises and can't catch the turn of the market outside fast.

一般操作型CRM只重视整合企业内部资源，不能快速捕捉外部市场变化。

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