The company has thousands of sales and support reps, some of whom can be found in operating rooms programming implants.

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The idea, says Buell Duncan III , IBM's general manager for ISV and developer relations, is to create a network of companies large and small, which are conversant in both nonproprietary, or open, computing standards, like the Linux operating system or the Java programming language, and IBM's suite of hardware, middleware and services.

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It was a programming language, not an operating system.

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