And for those who are considering opening a new location for their business, you should consider what rent expense would be in each possible location.

FORBES: Connect

Though there are whispers of opening a new location in New York, Nigam says that for the moment, MassChallenge is focused on marketing its current program and gauging interest in other cities.

FORBES: MassChallenge: A Colossal Startup Accelerator That's 100% Free

The store launched on a Friday 13th with the fanfare that has since become a ritual at the opening of every new location.

ECONOMIST: Face value