Today, in addition to writing a book on prime numbers, he oversees a private 13.5-foot-tall ramp open to him and about three dozen others in Seattle.

WSJ: I Say, That's One Gnarly Grind You Just Executed

However, optimism for an ECB rate cut was tempered by signs that the ECB isn't prepared to take more aggressive steps to combat the impact of the euro-zone debt crisis, such as ramp up open-market purchases of European government bonds.

WSJ: Dow Jumps 286.84 Points in Broad Rally

It's not an isolated, 28-room roadside mom-and-pop on an off-ramp: you can't just open the doors, sit behind the desk, and expect people to show up.

FORBES: What Does It Take To Start A Hotel?