In the haunting original footage, American soldiers offer him a cigarette, open his jacket to look for the wound and try to hoist him up.

WSJ: Filmmakers Went to War and Showed the World

Having your jacket open and your tie exposed works best when you have no form or fit flaws.

FORBES: To Button Or Not To Button, That Is The Question -Media Training

Still, the band's fortunes changed when My Morning Jacket's Jim James handpicked Dr. Dog to open for My Morning Jacket for its 2004 tour.

NPR: Dr. Dog: Timeless and Immediate