On Nov. 5 the Mountain View, Calif. search giant announced that it had cobbled together an alliance of 34 companies seeking to turn the mobile phone into a freely open computing device.

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The idea, says Buell Duncan III , IBM's general manager for ISV and developer relations, is to create a network of companies large and small, which are conversant in both nonproprietary, or open, computing standards, like the Linux operating system or the Java programming language, and IBM's suite of hardware, middleware and services.

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It???s refreshingly savvy about the latest tech trends: Ajax, open APIs, utility computing, IP networks.

FORBES: Bruce Upbin On Technology