Goldman was a victim on the defensive when Greg Smith, a former employee, wrote a New York Times op-ed on March 14, blasting the firm for having "morally bankrupt people" who needed to be weeded out.

CNN: A case of Wall Street greed gone too far

And in March, Goldman Sachs woke up one day in March to find its name and reputation seriously damaged on the Op-Ed page of the New York Times by a former employee.

FORBES: 2013: Investors Should Expect More Pain from Wall Street, not Less

Greg Smith, the disillusioned Goldman Sachs employee who left the firm in March with a scorched-earth op-ed in The New York Times, is back in the news as his tell-all book hit shelves last week.

FORBES: Is There a Future for the Brand Who Bashes? (Or, What's Next for Greg Smith?)