Brash, young, aggressive, loud and on the make, these companies oozewith the type of values that Japan's old business elite finds distasteful and dangerous.
He cannot wait to see them play the long-awaited Test series at home to India in March - a contest that will oozewith quality as well as the usual adversarial spice.
The books, television scripts and screenplays that were destined to oozewith ease from his pores while he slept have failed to materialize on his nightstand after some 11 years of disciplined night-time slumber, so journalism seems a viable fallback.