At first launch, obviously you'd need to put in your Sling Media account credentials, and then the app will let you choose one of the SlingBoxes associated with your account -- don't be alarmed, since each box only allows one live connection.

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"It's highly contagious and we only have one tool in the box and that's immunisation, " he said.

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And one need only look at recent box office results for proof.

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