Success in the smartphone market promises another beneficial change for both Geico and its customers: the movement of many of those customers from call-based customer service to online self-service.

在智能手机市场的成功可以让Geico以及它的客户都受益：让那些基于呼叫中心的服务转变到在线自服务上。

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Provide business outlets, self-service bank outlets address, telephone online map query.

提供营业网点、自助银行网点地址、电话机在线地图查询。

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According to NCR, which makes self-service technology, 85% of consumers prefer brands that offer several forms of self-service: online, at kiosks and via mobiles, for example.

根据开发自助服务技术的NCR公司的数据，85%的消费者更喜欢能提供多种自助服务形式的品牌，例如，既支持自助平台又支持手机的在线服务。

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Marketfish is an online self-service platform that makes it easy for marketing professionals to buy email and postal lists.

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Most airlines, for example, are simply using online self-service to cut costs, rather than to cater to their customers' needs, he suggests.

ECONOMIST: REPORTS

From my experience, there are a few good ways to do that: make online self-service links prominent on your website and always offer them anywhere you provide your customer support number, integrate online help throughout key processes, promote Web and self-service resources in telephone hold messages, let call center agents notify customers of self-service options, and reply to email questions with the link to self-service content to re-enforce self-service availability.

FORBES: Eight Steps To Great Customer Experience (Part 1)