Donna Te'i told CNN earlier this week that she'd never talked to Te'o, nor did she have any involvement in the onlineplot involving the Notre Dame player and the woman he believed was his girlfriend.
Haydn Shaughnessy runs Five Ideas, a boutique research agency using unique semantic techniques to plot attitudinal changes from online social sources such as blogs and social networks.
"KateModern" will try to encourage a high involvement of its fan base, enabling them to chat to characters, doodle online, help them solve puzzles, exchange plot ideas with other fans, respond to polls and upload their own videos to the characters' profile pages.