Zynga is almost six years old but Facebook is still its primary distribution, marketing, promotion and payment platform for onlinegames like Farmville, Zynga Poker, Mafia Wars and Words with Friends.
One reason Mail.ru has been so attractive is not only its 75% share of the growing market for internet users in Russia, according to Comscore, but its 2.38% stake in Facebook, 1.47% stake in Zynga Game Network (the company behind the social networking games Farmville and Mafia Wars) and 5.13% of Groupon, the online voucher company that Forbes recent featured on its cover as the fastest growing company ever.