A leading greeting-card and gift company that we spoke with is one of many that have set up an online community -- a site where it can talk to consumers and the consumers can talk to each other.

我们与之交谈过的一家市场领先的贺卡礼品公司是已经建立网络社区的众多公司之一，网络社区是一个网站，这个网站可以与消费者交流，消费者也可以网站上相互沟通。

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Send your friend a Happy Friendship day greeting online to brighten his or her day.

在网上送给你的朋友一个愉快的友谊日问候，照亮他(或她)的一天。

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His online greeting card company, Regards.com, needed help going up against the well-heeled likes of Americangreetings.com and Bluemountain-arts.com.

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Growing up in his family's Boulder-based greeting card and publishing business, Blue Mountain Arts, he succeeded his grandmother as sales manager in 1996 and helped start bluemountainarts.com, an online greeting card Web site.

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And while the company has been aggressively focused on growing its own online greeting cards business, the competition in this market from the likes of privately-held Hallmark, Shutterfly (SFLY) and the behemoth that is Apple (AAPL), is fairly tough.

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