Not that long ago, online display advertising seemed to be heading for the morgue.

不久以前，在线显示广告似乎已经被业内判了死刑。

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A decade ago online display advertisements, or "banners" as they were often known, were booming.

十年以前，网络陈列式广告，或者为人所知的“横幅”飞速发展。

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He wanted to buy DoubleClick, a firm that specialises in online display advertising, where Yahoo! Is the leader, but Google again pre-empted him.

他希望收购在线演示广告的专业公司DoubleClick(雅虎在该领域处于领先地位)，但谷歌再次捷足先登。

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The industry has estimated that nearly 80% of online display ads are based on tracking data.

WSJ: Latest in Web Tracking: Stealthy 'Supercookies'

The outdoor ad business doesn't offer the same type of audience-targeting capabilities as online display.

WSJ: Auction System Helps Place Digital Outdoor Ads

In 2007, TimeSelect got the hook and the paper went back to its online display model.

FORBES: Meter Madness At The Times