In China at least, the phenomenon has become an integral part of the online culture.

至少在中国，这种现象已经成为网络文化的一个必不可少的组成部分。

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In this very different space for organizations, how has your organization adapted to the online culture and opportunities?

在这个与众不同的组织空间里，你的组织对网上文化与机遇适应的怎么样了？

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In part, this was because I wanted to promote the documentary and write a book about online culture - or so I told my friends.

因为我想宣传一下自己的纪录片，写一本关于网络文化的书——至少我是这么跟朋友们解释的。

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Steve Jones, a professor of online culture and communications at the University of Illinois at Chicago, wondered whether all the mash-ups muddle the message.

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She also cautioned against the pressure that could be put upon young people - both in terms of worrying about exams and the social pressures of a 24-hour online culture.

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The companies had been holding almost everything back, but as the online culture emerged, that no longer worked, and they opened their cupboards, betting that listeners, once enticed, would buy.

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