Once the NORAD Command Post notified General Hill of the attack indicated by DSP, he had roughly three to five minutes to mull things over and notify the President and Prime Minister whether we were at war.

FORBES: Of Day-Trading And Thermonuclear War

While Alicia Keys and Jennifer Hudson (the latter singing with the choir from Sandy Hook Elementary, the Connecticut school where 20 children were killed in December) also will perform, Knowles will command the stage once the San Francisco 49ers and Baltimore Ravens break for halftime.

CNN: STORY HIGHLIGHTS

But once Apple's ability to command top dollar starts to slip, get set for the end of the magic act.

FORBES: Chief Executive Steve Jobs