Therefore, the research on linguistic psychology is very important to bilingual study, translation and the infiltration and influence between languages.

因此，研究语言心理对双语学习、互译及相互影响渗透都是非常重要的。

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Until now, unfortunately, most researches on ads still remain at the phase of consumer psychology, traditional verbal rhetorical figures and their translation in the ads.

但至今为止，很多对广告的研究都只是停留在广告与消费者心理，广告中语言修辞格的分析与翻译等等。

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Relevance theory which is based on the cognitive psychology and translation are compatible with each other.

基于认知心理学基础之上的关联理论与翻译有着很好的兼容性。

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