These are applications that run in a cloud and are provided on demand as services to users.

它们是一些运行在云中的应用程序，并按需求作为服务提供给用户。

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Perhaps they will benefit from this by offering their own video-on-demand services; but they could also find that the market is far less lucrative than they had expected.

大概他们能从自己的自选影片业务上有所收入，但是他们同时也会发现在这方面的市场价值远远小于他们所预期的那样。

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ChinaCache will provide webpage, live streaming aswell as video-on-demand (VOD) services to ZTV.

蓝汛将向ZTV提供网页，流媒体直播和视频点播(VOD)服务。

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Mr Halton said the service "combines the best TV with on demand services and internet content".

BBC: Project Canvas to become YouView

Harmonic makes and sells high-performance products designed to deliver the next generation of broadcast and on-demand services such as high-definition television (HDTV) and video on demand.

FORBES: Magazine Article

Roughly 53 million homes have access to video-on-demand with the average consumer spending more than 8.5 hours using on-demand services and watching more than 17 titles a month, according to Rentrak, a research group.

WSJ: Independent Movie 'Black Rock' Covers the Bases With Its Debut