Sport and stars notwithstanding, ratings are likely to go on falling, not just because of new television services, but also because television viewing is falling as children and teenagers increasingly spend time oncomputergames and the Internet.
In the meantime, gaming has been dominated by consoles connected to TVs on the one hand (a market divided among Nintendo, Sega and Sony), and CD-ROM computergameson the other.
As a creative way of raising funds for his charity, the Luol Deng Foundation , he's organized an event where fans can come and take him on at his favourite computergames.