What they are experimenting with here is on-demand printing, where people pre-read an e-book before placing an order.

在这里，他们试验的是按需印刷，在订购之前人们可以先阅读电子书。

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Thanks to new print-on-demand technology you can create and publish custom books that offer bookstore-quality printing and binding at a reasonable cost.

自从有了新按需印刷科技，你就可以制作出版物美价廉的，和书店印刷一致的顾客书籍。

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As long as you have bestsellers with hundreds of thousands of copies, on-demand printing is not going to displace the conventional sort, says David Davis of InterQuest.

InterQuest公司的大卫·戴维斯认为，只要还存在印量达数十万的畅销书，按需印刷就不会取代传统印刷。

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These companies are exploring new business models, the benefits of printing books on demand and the various forms of e-book delivery.

CNN: Electronic books are poised to become a key medium