Next stop: Madison Avenue, as director of global business development for Omnicon's DM powerhouse Rapp Collins, where he orchestrated direct-to-consumer campaigns for products like Mercedes Benz M Class and Pfizer's Viagra.

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It does not say who hired Mercury on behalf of TCOV, but believes that only well-heeled corporate clients or non-profits have the wherewithal to hire a firm like Mercury, a subsidiary of an NYSE-listed conglomerate called Omnicon.

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