Olympic mascot, as the logo design of the Olympic Games, is not only a cultural symbol filled with meanings, but also a cultural product blessed with multiple values.

奥运吉祥物作为代表性的奥运形象标识不仅是一个充满意义的文化符号，而且是一个具有多重价值的文化产品。

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The conclusion is that Beijing Olympic Game sponsors show the characteristics of depending on brand, product category concentration and communicating as a whole, complicated target group of people.

基本结论是：北京奥运会赞助企业表现出品牌依附性、产品类别集中性、整合性传播、受众人群复杂等方面的特征。

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At present Beijing has set up more than 10 to specially permit the Olympic Games present sale point, after invests the market the special permission product not to be many.

目前北京已设立了10多个特许奥运礼品销售点，而已经投入市场的特许产品并不多。

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The problem is that the Olympic games are the product of a paradox that social media has brought to a head.

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An academic study linking Olympic performance to gross domestic product per head reckons that the UK should be in the 42 to 47 medal range.

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This year, Thomas Heatherwick's shortlisted Olympic cauldron lost out to Kit Yamoto's anti-diarrhoea kits in the product category.

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