This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.

从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。

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With a year to go until the Olympic games open in London, we highlight the dramatic physical effect they have had on east London.

离伦敦奥运会开幕还有一年，我们重点报道奥运会给伦敦东部带来的实际（有待商榷）影响。

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The unique business operation pattern and the global brand effect of the Olympic Games has become the new point of growth in Beijing's economy.

奥运会独特的商业运作模式和全球性品牌效应已经成为北京经济新的增长点。

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Room bookings held up last summer, while others suffered an Olympic effect of the usual, largely English, clientele staying away.

BBC: 'Crofting' vital to rural economy

Thanks to the Olympic effect on central London, though, I was able to grab a canceled booking recently, giving me a chance to reassess.

WSJ: Bruce Palling on Food: Why Dabbous Is London's Hottest Hot Spot

The ONS said that beyond the effect of ticket sales, it was hard to put an exact figure on the Olympic effect, although it cited increased hotel and restaurant activity in London as well as strength from employment agencies.

BBC: UK economy returns to growth with help from Olympics