Through Olympic brand influence , people will have reason to choose MMS, IM and so on .

以奥运品牌的影响力，人们有理由趋向于选择彩信、即时视频等消费类型。

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Entitled Voices of the Olympic Games, in this case there is an explicit connection between the site and the brand.

联想为大约100名奥运选手创建博客，题为奥运之声，这样网站和品牌之间就建立了明确的联系。

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The Olympic stadium is brand new.

奥林匹克体育馆是崭新的。

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Given the value of the Olympic brand to these companies, I think that is unacceptable.

FORBES: Olympic Protesters Target Dow's $100 Million Sponsorship

They calculate the Olympic brand is worth more than all of its other major sponsors -- including Samsung, GE and Coca-Cola -- put together.

CNN: Chasing the gold dust of 'Brand Olympics'

The move may make higher bids easier for media companies to stomach by allowing them to spread their payments and leverage their association with the Olympic brand over a longer period.

WSJ: Hottest Olympic Event: Wrestling for TV Rights