Some have an obsession with obsession. Others feel the need to douse themselves with Old Spice.

有些人对喷香水痴迷，有些人则以为应该让喷香水把自己包抄起来。

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Proctor &Gamble (PG) struck gold with this last year, when they created an interactive social media campaign for Old Spice around actor Isaiah Mustafa.

去年，宝洁公司（Proctor &Gamble）在这一点上大获成功。 当时，宝洁公司邀请演员以赛亚•穆斯塔法为公司的Old Spice男士香水推出了一个互动社交媒体宣传活动。

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"I've had many men in my life who have worn Old Spice, " Ms. Teigen said.

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Just consider what is arguably the most successful campaign of the past few years: The Old Spice Guy.

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The smell of Old Spice in the car was thick enough to float the boat on the bottle.

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