I'd add that among these four categories, we often tend to pay more attention to insiders and end users — too often failing to take into consideration our business sponsors (principals) or partners.

我还要补充的一点是，在这四个类型中，我们通常更关注内部人员和终端用户——经常会漏掉考虑我们的业务发起人(负责人)或者合伙人。

youdao

In my experience, executives are often failing to build a productive relationship with society because the old models of engagement are dead.

以我的经验来看，很多企业的高管之所以没有与社会建立卓有成效的关系，往往是由于他们采取的互动模式早已过时了。

youdao

Brands spend billions every year trying (and often failing) to invent novel associations for their products or services.

FORBES: Rand Paul's Filibuster Was Brilliant Marketing

Campaigners called for tougher rape laws and reforms to the police, who have been accused of often failing to file charges against attackers.

BBC: Justice JS Verma

Campaigners have called for tougher rape laws and reforms to the police have been accused of too often failing to file charges against attackers.

BBC: India gang rape trial begins in fast-track Delhi court