A Stanford University research project found that online avatars that look like us can change our offline behaviors.

斯坦福的一个研究项目发现，逼真的在线头像能够改变我们的离线后的行为。

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Stanford University research project found that online avatars that look like us can change our offline behaviors.

斯坦福的一个研究项目发现，逼真的在线头像能够改变我们的离线后的行为。

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However, most of the research (both on - and offline) to date has focused on either a small subset of users or the most successful herd-driven behaviours.

然而知道今天大部分研究(线上和线下的)不是集中在一小部分用户上就集中在最成功的群体驱动行为上。

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Online searches and research are better used to support offline networking.

WSJ: Take Your Search for a Job Offline

Our research consistently shows that Heavy Social Media Users are less involved in the offline world than their friends who spend less time on Facebook or other social sites.

FORBES: How Valuable Are Heavy Social Media Users, Anyway?

Henry Harteveldt, Forrester's online travel analyst, points out that even wealthy long-haul travellers are just as tantalised by low prices and many use the internet to research and plan their journeys, even though they may end up booking offline.

ECONOMIST: The travel industry