These are excellent sources of inspiration, but sometimes a bit of offline media can be just what you need to spur some fresh ideas.

其实这些都是很好的灵感来源，但有些时候一些与电脑无关的媒介也许正是你需要的那一点点能够激发灵感的东西。

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Fourth: the qr code is the connecting line and offline media, should attach great importance to the collection of offline traffic.

第四：二维码是连接线上和线下的介质，要重视线下流量的收集。

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Is this wise? For most products, outdoor advertising is "the worst-performing of all offline media", says Ian Fermor of Ebiquity, a company that measures such things.

此举到底明智与否？一家专门测量这类事务的公司Ebiquity的伊恩罴·弗莫尔称，就其他结果而言，户外宣传是“所有线下媒体中表现最差的”。

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Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement.

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Internet time via PC and mobile exceeds a combination of offline media, including TV, Radio and Press, in all markets except France, Germany and the Netherlands.

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Rather than circumscribe my worldview, the Internet in general, and RSS in particular, have vastly increased the diversity of my information consumption compared to the heyday of mass-media offline publications.

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