Companies that successfully combine online and offline business models may prove to be a big concern for traditional retailers.

成功结合线上和线下商业模式的公司对传统零售商来说可能是一个很大的困扰。

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Online functions are integrated with offline business processes.

在线功能与离线业务流程结合。

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A marketing plan is just as valuable for online business as it is for traditional offline business.

行销计画是一样珍贵的线上业务是传统的离线业务。

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Think Amazon, eBay, and Google that offered more than just a digital representation of an offline business.

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Cynics suspect that this may be less a consequence of its concern for family values than of initial fears, fading now, that online betting would cannibalise the offline business.

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Today the traditional retail model of an offline business have 200 to 500 brick and mortar stores with one website as a support for the offline stores has been flipped upside down, Green says.

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