"UFC has a deep, passionate fan base, " says Mark-Hans Richer, chief marketing officer for Harley-Davidson, which along with Bud Light is a corporate sponsor.

FORBES: Magazine Article

Erik Davidson, deputy chief investment officer at Wells Fargo Private Bank, cited a rebounding economy, strong profits from U.S. companies and surging dividends as factors in pushing stocks to records.

WSJ: Dow Industrials Set New Record

"It's natural to think that Apple could do no wrong, but you don't want to put any of these companies on a pedestal, " says Erik Davidson, deputy chief investment officer at Wells Fargo Private Bank.

WSJ: Apple's Stock-Market Sway